How do you manage to win a medal at six straight Olympics and remain more or less unknown? The answer: win by shooting a gun. American skeet-shooter Kim Rhode last week became the first athlete, male or female, to win a medal at six summer games and the first on five continents, but don’t look for her on a box of Wheaties.
Mrs. Rhode, who won a bronze medal in Rio, has received little media attention despite her historic feat. The 37-year-old also lacks a single major corporate sponsor, though her ammunition and training costs are offset with sponsorship and donations from such firearms companies as Beretta and Otis Technology.
Her agent told Bloomberg he had pitched the sharp-shooter to more than 20 companies, with no luck. Our guess is they don’t want to risk a backlash from the progressive antigun culture. It probably doesn’t help that Mrs. Rhode is an outspoken critic of gun-control laws and a Donald Trump supporter.
Even when the press has reported on her achievement, the tone has often been dismissive. An NBC story noted that her medal record is arguably “far less impressive than, say, a gymnast or a swimmer” because shooting “requires fewer physical attributes.” Sure, all it takes is remarkable hand-eye coordination, quick reflexes, steady nerves and dedication over 20 years.